Small businesses can benefit greatly from content marketing to better communicate with their customers. However, you cannot expect to create a blog or a social media post and have customers rush to buy from you. Instead, consider these suggestions from members of our small business community for making the most of your content marketing efforts.
Provide Value as an Expert Contributor
Serving as an expert contributor, or having expert contributors on your own site, can add value for your audience while also allowing you to share your expertise with a growing audience. However, you must approach this process correctly. In this Tweak Your Biz post, Sian Phillips offers some advice. Members of BizSugar can also contribute here.
Understand the Benefits of Medium
If you haven’t heard of Medium, it’s a platform that allows people to share their written work in a very simple setting with a potentially large audience. Steven Tran discusses Medium and how businesses and bloggers can benefit from it in this TKM Labs post.
Learn These Lessons from BuzzFeed’s Most Popular Content
You must learn from the best if you want to create great shareable content. BuzzFeed’s posts consistently receive a high number of views and shares. So, if you look at some of the site’s most popular content, as discussed in Kerry Jones’ Marketing Land post, you might be able to learn some lessons that apply to your own content.
Figure Out Where and When to Use Online Advertising
Online advertising can be an excellent way to broaden the reach of your content. However, not all advertisements are created equal. Gary Shouldis of 3Bug Media shares some tips for making the most of your online ads in this article. And the BizSugar community weighs in on the post here.
Create Beautiful Graphics With Canva
If you’re going to blog or use social media, you should think about which images you’ll share with each post or update. That means you’ll most likely need to create graphics at some point. On the day.it blog, Debra Garber provides tips for using Canva to create beautiful graphics for social media.
Read Why Influencer Marketing Increases Brand Awareness and Leads to Conversions.
Become a Podcast Guest
Whether you’re a podcaster yourself or simply have some expert insights to share, appearing as a guest on a popular podcast related to your industry can help you grow your brand significantly. Ann Smarty shares some tips and insights about being a podcast guest in this fileproinfo post.
How to Pin Your Way to the Bank
Pinterest can be used for more than just saving cool recipes and home improvement projects. You can use Pinterest to drive sales, as Ed Leake points out in this Perpetto post. Also, read what BizSugar members have to say about the post here.
Grow Your Audience on Snapchat
In recent years, Snapchat has gained traction with both consumers and brands. So, if you want to use Snapchat as part of your content marketing strategy, you must understand the best methods for growing your Snapchat audience. Calvin Wayman offers some advice on Social Media Examiner.
Make the Most of Your Content Marketing Efforts
Content marketing isn’t a magical solution that will bring your company millions of new customers. To see results, you must actually make the most of your content. Nick Price shares some tips for making the most of your content marketing in this Madison Logic post.
Keep Up With Platforms Like Blab
For years, some entrepreneurs and content marketers have used Blab to broadcast content to their audiences. However, some recent developments have raised concerns about Blab’s future. And, as a marketer, you must be aware of changes in the platforms you use, as Mike Allton discusses in this post on the Social Media Hat. More discussion about the post can be found on BizSugar.
Learn more from Marketing and read Mistakes You’re Making in Social Media Marketing.
