People’s attention spans are short in today’s fast-paced world. People are unable to sit down and read a lengthy piece due to information overload. It’s much more difficult to connect with people when you’re bombarded with funny and entertaining videos.
Videos are not only easy to understand, but they are also entertaining to watch, and people adore them. This is why videos are so important for your business. If you include videos in your marketing strategy, your website traffic and user engagement will skyrocket. In fact, videos will account for 80 percent of all internet traffic by 2021.
It was once believed that only large corporations could create high-quality, engaging marketing films; however, this is no longer the case. You, too, have the ability to create high-quality films that will be devoured by social media and the web. The only thing you’ll need is a smartphone or a computer. You won’t even need a camera operator.
You can use video to increase traffic, engagement, and conversions for your brand. Consider the following five video marketing ideas for small businesses.
5 Effective Video Marketing Strategies for Improving SEO
Starting a digital marketing plan for a small business can be intimidating. That’s why we enlisted the assistance of our friends and colleagues to assist you in getting started. Set your goals, create quality content for your target audience, and stay true to your brand while launching a new marketing channel.
It’s also critical to assess the results of your campaign in order to learn what worked and what didn’t for the next time. So, without further ado, let’s get started with 5 powerful video marketing tips for increasing your SEO and visibility. Let’s get this party started!
1. Include videos on landing pages
Did you know that, in addition to increasing traffic and engagement, videos can help your company’s bottom line? When you include a video on your landing page, you can increase conversions by up to 80%. Using videos on your presentation makes it simple for visitors to your landing page to understand the message you’re attempting to convey. Furthermore, it may increase the amount of time visitors spend on your website.
The video should have a high-quality thumbnail, a prominent position above the fold, and be embedded in a standalone player like YouTube or Vimeo for a successful landing page. Customers are more likely to purchase after viewing a video on your landing page that explains the value of your company, displays client testimonials, or demonstrates how your goods or services work.
2. Use live videos to engage your audience
The only way to connect with your audience is to speak directly to them. Because of the growth of live streaming, your audience and consumers can now engage at any time. You’ll get a lot of attention and new customers if you go live on Facebook, Instagram, or YouTube.
A scheduled Q&A session via live video is an excellent way to make use of this technology. It’s critical to notify your audience when you’re going live so they can participate and ask questions right away! Live Q&A sessions are an excellent way to make your audience feel like they’re a part of something special while also establishing yourself as an authority in your field.
3. Create and distribute teaser videos
Many businesses go through periods of stagnation where they believe their target audience has grown tired of them or has forgotten about them. By creating a sense of mystery and intrigue around your organization, you can pique your audience’s interest and keep them tuned in. Teaser trailers for upcoming events or new products can keep your audience engaged and on the edge of their seats.
Even a three-second teaser video could be beneficial. If you own a restaurant, consider creating a short video using an online video editor to showcase a new dish on the menu. To increase viewer participation, you could even run a mini-contest with your teaser video and ask your viewers to guess what the object is.
4. Make use of screen-recorded tutorials
If you record your computer screen for lessons, your customers will appreciate the opportunity to learn from you in a novel and exciting way. By providing video tutorials on how to use your product, you can increase user engagement and help them remember more information.
You can encourage visitors to learn more by recording a demo of your program, demonstrating specific capabilities, or filming your screen for an online course. There are numerous free and commercial screen-capture programs available on the Internet.
5. Produce Company Vlogs
Consider including video diaries in your marketing plan. Regular vlogs in which you communicate directly with customers or prospects about what your company has been up to, what it is working on now, and what it has planned for the future can be done on a monthly or weekly basis, whichever is more convenient for you.
It’s difficult to establish a human connection with customers in today’s world, but these films do just that. They provide important information, demonstrate your company’s culture, and are very cost-effective to produce.
So, find a high-ranking employee or someone with a strong screen presence and have them do them on a regular basis. You won’t believe how much they can help a small business.
Final Thoughts
Once you’ve come up with a few creative video marketing ideas for your business, it’s time to start shooting videos that will entice your target audience to press the ‘play’ button. Remember to distribute your films across multiple platforms in order to reach a larger audience and increase your revenue.
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