A sales email is an email that companies send to promote their products and generate revenue. While social selling is popular today, email hasn’t lost its luster, with 86 percent of professionals preferring email as their primary mode of communication. That is why businesses have shifted their focus to sales emails, cold outreach, and follow-ups. The competition is fierce, and if you want your email to stand out, you’ll need more than just the right bits and pieces.
You may have the right CTA, a killer subject line, and an appealing opening line, but something is missing. If the issue is with the email format, you can get ideas from a sales email sample.
Here are a few tips to get you started on the right track when writing the best sales email you’ve ever sent.
1. There’s a reason why you’re writing and sending the email.
An office worker receives 100+ emails per day on average, and the majority of them are ignored because they fail to make an impact.
Starting with the subject line is critical when writing a sales email, but you can’t stop there. Use the subject line as bait to entice your target audience to click and open the email, and then provide a compelling reason for them to continue reading until they reach the CTA.
When you write and send a sales email, you are asking someone to give you their valuable time. As a result, it would be beneficial if you made it worthwhile. In the same way, you wouldn’t walk up to someone and start telling them your sales pitch, you shouldn’t do it with sales emails.
If you’re sending emails to a cold prospect, make sure to explain why you’re reaching out to them. The email body should not brag about how fantastic your brand or product is; instead, the emphasis should be on the recipient. The value proposition of your product or service must be demonstrated in your sales pitch.
2. Maintain an informal and personalised tone in your email.
Most salespeople make the mistake of believing that sales emails must be completely professional and formal. Although it is the safest option, it is also the most boring and generic.
Remember that the recipient is a human being when crafting the best sales email, so keep the tone casual and informal. According to a recent survey, more than 60% of customers prefer salespeople who communicate in an informal tone. Obviously, this does not imply that you should write your sales email with terms like Wassup or Hit me up, but don’t be afraid to add a humorous touch to your sales pitch. Also, to make the email appear more personal, address the recipients by their first names.
The authenticity and genuineness of the pitch are some of the reasons why humorous and friendly sales pitches work. It helps to establish in the minds of the recipients that you are genuinely interested in developing a long-term relationship.
But don’t get too carried away and start sending long emails. Keep your email body short and simple, and explain the value proposition of your offerings to prospects as you would to a friend.
3. Don’t be afraid to questions.
In sales emails, asking questions encourages potential customers to engage with and even respond to cold emails. Of course, you must ask the right questions, which can be determined through user research, surveys, and so on.
If you ask the right questions, your email or sales pitch will pique your prospects’ interest and increase the likelihood of them responding. It will make them feel more connected to your brand and a part of the overall conversation.
When you ask questions, make sure they are all related to the prospects’ benefit and truly intrigue them.
4. Finish the email with a clear call to action.
So you’ve got an appealing subject line and interesting and easy-to-understand body content, but you’ve forgotten to include an impactful CTA. If this occurs, your entire sales email will be rendered ineffective, and your prospects will be perplexed as to what to do next.
A CTA, or call to action, is intended to persuade prospects to take the desired action. It could be to become a subscriber, download a whitepaper, visit your website, or make a purchase.
You must not make the mistake of providing your prospects with too much information about your products or services, causing them to become confused and unsure of what steps to take next. You must include just enough information in the email to entice them to contact you, visit your website, or schedule a meeting.
5. Involve social proof.
People are more connected than ever in today’s digital age, and they have a tendency to follow each other. If your brand is active on social media, make sure to include all of the social buttons in your email so that your prospects can learn more about you. If you include a lot of social proof, it will persuade your potential customers to respond and do business with you without hesitation.
Now that you know what you should do, keep the following things in mind when writing a sales email:
- Include no jargon or technical terms in the body of your email that the reader will not understand.
- Keep the language simple and don’t write too much because text-heavy emails overwhelm recipients.
- Choose a specific time to send emails based on your prospects’ demographics. Working professionals, for example, do not have time to check personal emails during working hours. As a result, it would be advantageous if you chose a suitable time when your prospects are certain to check their emails.
- Remember to follow up several times before giving up and moving on to the next sales opportunity.
So, keep the aforementioned tips in mind when composing the best sales emails ever.
Learn more from technology and more about the Top 6 Best Free Email Generator Tools and Templates You Can’t-Miss in 2021.
