As a small business owner, you’re often so preoccupied with the day-to-day operations of your company that you never have time for marketing or content creation, even though you know it’s critical to your success.
You’ll have a hard time making a name for yourself if you don’t have a system in place to create content for your business at scale. As a small business, you can use the power of influencers to begin producing content as if you were a large corporation.
Many people think of social media influencers as a way to promote products, but that’s only scratching the surface of their potential. We must recognize that social media influencers, also known as content creators, are people who take pride in consistently creating content for their audience. They have a good understanding of what constitutes good content and how to captivate an audience.
With that in mind, let’s look at the different ways a small business can use influencers.
1. Promotional Content.
This is the most common way in which influencers are used today. When most people think of influencer marketing, they think of promotional content.
Influencers can be used to create content about your small business or the services and products you provide. This content is then shared on the influencer’s social media accounts, increasing your small business’s exposure and conversions.
Let’s say you’re looking to increase the visibility of your small business on TikTok. You can find a TikTok influencer in your niche who can create content about your products or services, which they can then post and have seen by their followers.
2. Advertisement Content
Influencers will be used by many brands today to create ad content for their businesses. This can take the form of photos or videos, depending on the ad platform you’re using.
Because there is a person on the other side of the camera rather than a brand, hiring influencers to create ad content for your brand has the advantage of appearing more natural.
Influencers are also masters at capturing the attention of their target audience. Allowing influencers to create your ads allows them to use the same methods they use to grow their own audience. This means that your ad content will perform better than if it were owned by a brand. Don’t worry if the influencer content isn’t perfect; you can use an online ad maker to make changes after it’s been delivered.
Instead of hiring influencers solely for the size of their audience, you can harness their skills in content creation by using them for ad creation.
3. Customer testimonials
Testimonials are a great way to boost conversion rates for your small business, but getting in-depth video testimonials from your customers can be difficult.
Rather than relying on customers, send your product to some industry influencers. In exchange, request a 60-second honest testimonial from them. To increase conversions, you can then embed this testimonial on key landing pages for your website or on your own social media channels.
Testimonials make customers feel more at ease during the buying process and allow you to address any common buyer objections before they become a problem. Consumers trust user-generated content more than brand-owned content, such as testimonials. This is because they want to hear from real people about how your products have helped them.
4. Instructional videos
Tutorials are ideal for small businesses selling products that require some prior knowledge before purchase.
Make use of influencers’ power by commissioning them to create high-quality tutorial content for your products. This content can be shared on social media or directly embedded on your website where the product can be purchased.
This allows customers to see the product in action and learn about its features before making a purchase. Influencers are ideal for this task because they’re used to creating bite-sized content that’s simplified for their audience to consume.
5. Photographs and videos of the product
Any company that sells physical goods can benefit from having high-resolution product photos or videos.
Customers can view a product from various angles using product photos and videos before making a purchase. Because influencers are ideal consumers of your product, you can get their perspective on what angles of the product are most important by hiring them to create these assets for you.
The majority of influencers are delighted to create content for brands they genuinely care about.
Now that you’ve learned about five different ways to use influencers, you should be able to effectively outsource the majority of your content creation needs without devoting your team’s time and effort.
By delegating content creation, you can focus on other aspects of your business without sacrificing your ability to produce new content on a regular basis.
Learn more from business and read Looking For A Brand Boost? Start Posting Social Videos
