The new corporate logo has finally received your approval, so you can relax and resume managing your company. I’m sorry to break the terrible news to you, but your work is only getting started.
While the design of your logo may be complete, the brand promotion has just begun. Since your brand is not what you believe or even say about your business, product, or service…what counts is what your prospects and customers believe and say about YOU.
Getting the Most Out of Your New Logo
You must carefully examine the positioning and application of your new logo in all forms of communication if you want to get the most out of it. The good news is that every chance serves as a billboard for the messaging of your business.
What’s Your Key Messaging?
When it comes to your company’s logo, what’s your key message? Are you trying to evoke a certain feeling or communicate a specific message? Whether you’re starting from scratch or revamping your current logo, it’s important to consider what you want your logo to say about your business.
Your logo is often the first impression potential customers have of your company, so it’s important to make sure it communicates the right message. Take some time to think about what you want your logo to say about your business. Do you want it to be playful or serious? Modern or traditional? Luxurious or budget-friendly? Once you know the feeling you want to evoke, you can start brainstorming ideas for your new logo.
When Do You Switch Over?
When do you switch over to changing your company’s logo? It may seem like a daunting and expensive task, but there are some key things to keep in mind that can help make the process go smoothly. Here are a few tips on when to make the switch.
- When your company’s identity has changed: Over time, companies change and evolve. As your company grows and changes, so should your logo. A rebrand can signal to customers that your company is moving in a new direction.
- When you’re launching a new product or service: A new product launch is a perfect time to revisit your branding and consider whether your current logo still accurately represents what you do.
What Has to Change?
When it comes to corporate rebranding, a company s logo is often the first thing to change. But what else has to change for a successful rebrand?
A corporate rebrand is more than just changing your company s logo. It s an opportunity to update your company s image and position in the market. To be successful, you need to consider all aspects of your business, from your name and tagline to your website and marketing materials.
Your logo is just one part of your brand identity, so don t make the mistake of thinking that a new logo will solve all your problems. Take the time to assess what needs to change in order for your rebrand to be successful. Only then can you make the changes necessary to create a strong, unified brand that will resonate with your target audience.
Changing Your Logo: Checklist
Before you make the decision to change your logo, there are a few things you should consider. This checklist will help you determine if changing your logo is the right move for your business.
- Does your current logo reflect your brand?
- Have you been using the same logo for a long time?
- Is your logo outdated or no longer relevant to your target audience?
- Are you rebranding or launching a new product or service?
- Do you want to update the look of your company?
- Will changing your logo require updating your website and other marketing materials?
- Do you have the budget to update all of your marketing materials?
- Are you prepared to make a long-term commitment to this new logo?
How to use your new logo across different platforms
If you’ve recently had a logo designed, congratulations! A well-designed logo is one of the most important investments your business can make. But once you have that logo, what do you do with it? How do you ensure that it’s used correctly across all of your different marketing platforms?
Here are a few tips for using your new logo across different platforms:
- Make sure you have high-quality versions of your logo in multiple formats. This will ensure that it looks good no matter where it’s used.
- Use a consistent color scheme. Your logo should use the same colors across all platforms for consistency.
- Use consistent spacing and sizing. Again, this will help create a cohesive look for your brand across all platforms.
