SaaS marketing frequently uses content marketing as one of its marketing strategies. Many businesses have found success using it.
Despite this, there isn’t a single approach to SaaS content marketing. Every SaaS works in a different market with unique clients, problems, and requirements.
Each SaaS will have a unique content marketing approach as a result.
I’d like to reveal how we’ve done it at Jedok rather than prescribing the “greatest” content marketing plan you must use for 20XX.
Our primary marketing strategy is content marketing. And perhaps, after reading this article, you’ll have a better understanding of some principles, concepts, and strategies you may use with your own SaaS.
But let’s address certain queries first.
Why is content marketing for SaaS different from other industries?
Content marketing for SaaS (software as a service) is different from other industries because the product is intangible, there is no brick-and-mortar store, and customers are not able to physically touch or try the product before they buy it.
Since the product is intangible, content marketing for SaaS must focus on creating valuable and interesting content that educates potential customers about what the software can do for them and how it can solve their problems. This can be in the form of blog posts, infographics, guides, ebooks, webinars, or even podcasts.
Since there is no brick-and-mortar store, content marketing for SaaS must also focus on building trust with potential customers.
Must you do content marketing if you’re a SaaS?
No.
It’s not required, even though SaaS businesses tend to favor it. In the end, it is down to your business, sector, and clientele.
To put it simply, you have to choose the proper “hunting approach” for the proper “animal.”
Content marketing is a “Nets” channel, allowing you to draw in a lot of potential customers all at once. This is appropriate for businesses that are aiming to attract deer, mice, and rabbits—metaphors for clients that give you between $100 and $10,000 annually.
Content marketing could be a great avenue for you if you’re targeting customers in those demographics.
How to do SaaS content marketing, the Jedok way
Product-led content describes the approach to content marketing that Jedok uses.
Producing material that aids readers in using your product to address their problems is known as “product-led content.” We’re naturally and purposefully incorporating our product and its use cases into the story; it’s not a hard pitch.
This is how it goes.
1. Know your product really well
The best way to do SaaS content marketing is to know your product really well. This means having a deep understanding of what your product does, how it helps users, and what sort of content will appeal to your target audience.
To get to know your product well, start by using it yourself. Use it for all the tasks it was designed for and explore every nook and cranny. Pay attention to how you feel while using the product and take note of any areas that could be improved.
Once you have a good handle on how the product works and feels, start talking to other people who use it. Ask them about their experience with the product, what they think of its features, and what sort of content they’d like to see from a SaaS brand.
2. Know who can benefit from your product
Are you wondering how to do SaaS content marketing? It’s not as difficult as it may seem. By understanding your target audience and creating content that resonates with them, you can reach the right people with your message.
Your first step is to determine who would benefit from using your product. Once you know this, you can create targeted content that speaks directly to their needs. This could include blog posts, infographics, or even video tutorials.
By understanding your target audience and crafting engaging content, you can successfully market your SaaS product to the right people. With a little effort, you can see real results from your content marketing efforts.
3. Find topics with search traffic potential
Finding topics with search traffic potential can be a challenge for SaaS content marketers. However, there are a few tips that can help you find topics that are more likely to generate traffic.
One way to find topics with search traffic potential is to use keyword research tools. These tools can help you identify which keywords are being searched for most often. You can then use these keywords to create content that is more likely to be found by searchers.
Another way to find topics with search traffic potential is to look at what others in your industry are writing about. Identify the most popular blog posts and articles and see if you can create something similar or even better. If you can provide valuable information that isn’t already out there, you’re more likely to generate traffic.
Finally, consider creating content that appeals to a specific audience.
4. Give the topics you’ve found a “business potential” score
If you want to give your business potential a boost, consider SaaS content marketing. By producing helpful and informative content, you can attract more leads and convert more prospects into customers.
5. Create product-led content that ranks
Every SaaS company wants its content to rank high in search engines. But what’s the best way to go about it?
Product-led content is a great way to get your SaaS company’s name out there. By creating informative and keyword-rich articles, you can attract new customers and help your business grow.
Here are some tips on how to create product-led content that ranks:
First, focus on your target audience and what they’re looking for. What problems do they need to solve? What questions do they have?
Once you know what your audience is looking for, create helpful and informative content that addresses their needs. Be sure to use relevant keywords so that your content can be easily found by search engines.
6. Promote the content
As a business owner, you may be wondering how to do SaaS content marketing. After all, content is key to promoting your product or service. Here are a few tips to help you get started:
- Identify Your Target Audience
Before you can promote your content, you need to know who your target audience is. What are their needs and wants? What kind of information are they looking for? Once you know this, you can create content that appeals to them.
- Write Compelling Content
Once you know who your target audience is, it’s time to start writing compelling content. This means creating headlines that grab attention and body copy that is interesting and informative. Remember, your goal is to get people to read your content and take action.
Final thoughts
At Jedok, we have been employing this tactic for the past few years. The most challenging aspect, though, is to do it consistently. This means sticking to the plan and not chasing after every new method that appears.
