What are some best practices to follow to ensure the resources invested in creating content for this new network have positive results and ROI? This is one of the questions that arise as TikTok marketing becomes the next big thing for businesses planning to increase their brand’s visibility through social media.
The team at Socialinsider recently released a TikTok performance research that found a few remarkable and valuable observations that we’ll discuss in more detail in order to help social media managers understand to what extent a business may profit from launching a TikTok account these days.
1. The average TikTok posting frequency for TikTok in 2022 is 20 videos posted by an account per month and still increasing
As social media platforms grow, so does the content that is posted on them. TikTok is no exception to this rule, with the average posting frequency for an account in 2022 being 20 videos per month. This is a significant increase from the average posting frequency in 2021, which was 14 videos per month.
There are a number of reasons for this increase in posting frequency, including the fact that TikTok is continuing to grow in popularity and that more people are creating content for the platform. Additionally, TikTok has made a number of changes to its algorithm that have encouraged users to post more often.
It is likely that the average posting frequency on TikTok will continue to increase in the coming years as the platform becomes even more popular and user-friendly. This will provide an opportunity for businesses and brands to reach a wider audience with their marketing messages.
2. When incorporating a mention, a TikTok video gets a higher view rate
When a user mentions another user in their video, the view rate for that video goes up significantly. TikTok users are more likely to watch a video when they see that someone they know has been mentioned in it. This is a great way to get more people to watch your videos and increase your follower count.
If you’re looking to get more views on your TikTok videos, try incorporating a mention. When you mention another user in your video, it will encourage them to watch it and could even lead to them following you. This is a great way to grow your influence and get more people engaged with your content.
3. When picking the song for a TikTok video, it’s preferable to choose a trendy song instead of using an original sound
When picking the song for a TikTok video, it s preferable to choose a trendy song instead of using an original sound. The reason for this is that TikTok users are more likely to watch a video if it features a popular song that they know and loves. Additionally, using a trendy song helps to ensure that your video will be seen by as many people as possible, as users are more likely to search for videos set to popular songs.
Of course, there are exceptions to every rule – and there are times when an original sound can be just as effective (if not more so) than using a trendy song. If you have a great original song that you think will fit perfectly with your video, then go ahead and use it! However, in general, it s best to stick to popular songs when creating TikTok videos.
