Companies must stay ahead of the curve if they want to survive, let alone thrive, in the competitive markets of e-commerce and retail. Brand awareness is important for starting a business, getting noticed, and developing a loyal customer base. In fact, it’s fair to say that without it, a successful and profitable business cannot be operated.
Brand awareness is all around us—from calling dishwashing soap “Fairy liquid” to saying we’ll “Google” the answer to our question—but what does it actually mean and why is it so essential to survive?
Here, we look at the benefits of doing so as well as some practical strategies.
Why is brand awareness important? What is it?
Brand awareness refers to how easily your brand is recognized by your target market. It’s an essential component of any marketing strategy for a business because it boosts revenue and influences how customers view the enterprise.
Brand awareness contributes to consumer trust in your company. Being open and truthful when things go wrong will help you build strong client relationships because people value transparency.
People will start to link your company’s name with the goods or services you provide if your brand is well-known. For instance, the term “Sharpie” for permanent marker has become widely used, greatly raising awareness of the Sharpie brand.
By spreading the word about your products and services and proving to everyone that your company is worthy of the hype, a strong brand identity also increases the importance of your brand. This may also result in your business becoming well-known within your sector, at which point rival businesses will turn to you for advice on what to do next.
How to raise brand awareness
Your company will rank higher in organic searches for keywords and phrases related to your business by using search engine optimization (SEO). For instance, someone looking for a Manchester hair salon might type “full head highlights Manchester,” which may be relevant to a service you provide. A potential client is more likely to find your services if you use SEO to increase your online visibility and appear as the top result in the search.
Another strategy to raise brand awareness is to use Pay Per Click (PPC). Through the use of online advertisements, PPC will assist your business in positioning itself closer to the top of searches. Even if a user doesn’t visit your website, having a consistent presence in the top search results for keywords associated with your brand will give the impression that your company is an authority in the field.
Events Events are a great way to showcase your expertise and promote your brand. For instance, a skincare business could demonstrate how to use its products and give sample sizes to guests to try at home. This will boost the trust that current and potential customers have in the company, its goods, and the expertise of those in charge of running the company. Additionally, visitors are more likely to tell others about the establishment and its goods, which raises brand awareness.
Even though promotional events are frequently held in person, you might find that hosting a virtual event is simpler. As you only need to pay for a virtual event platform rather than a physical location and you are not required to provide catering or beverages, this option is frequently more affordable.
Your business will be more recognizable to both current and potential customers if you have a strong brand identity. When coming up with ideas for a company name, keep in mind that it needs to be memorable and pertinent to the goods or services you provide. Select two colors for your branding and a straightforward but memorable logo.
Make sure your branding is consistent across the board for your company. For instance, your website and printed materials like business cards must use the same colors and font as your social media platforms. This will not only improve the likelihood that customers will recognize your company, but it will also make your brand look polished and professional.