Digital marketing is an ever-changing and befuddling jumble of approaches. Social media marketing, video marketing, and mobile marketing have all grown in popularity as a result of it over the last decade.
However, a successful marketing method that has been around for a long time and may produce better results is Search Engine Optimization (SEO).
SEO, like the rest of the digital marketing industry, is expanding all the time. This is due in part to the complexities of searching and in part to the fact that the corporations that run search engines do not like to reveal how their algorithms evolve.
Due to the secrecy, experts have had to develop several SEO strategies through testing and backward engineering.
When SEO was in its infancy in the 1990s, the primary focus was on keywords. As a result, website owners can improve their rankings and generate organic visitors by including as many keywords as possible on their pages.
Unfortunately, it was unappealing and predictable, and it did not produce high-quality results. With that said, keep reading to learn why link building is so important.
The Origins of Link Building
In 1996, BackRub, a search engine, was the first to introduce quality backlinks. As a result, the importance of obtaining links from relevant websites has emerged as a key ranking criterion.
BackRub eventually evolved into the well-known search engine Google.
Backlinks were previously demonstrated as an important component of Google’s ranking factors, and this feature has been an integral part of the overall scheme since then.
Their brief association with Yahoo aided them in further improving their system, and these developments emphasized the importance of backlinks even more. This was, however, in the 1990s and 2000s.
What Exactly Is Link Building?
In a nutshell, link building is the act of requesting that other publishers or websites include a link to your brand on their website.
You could do the same by reaching out and providing the material that will benefit the website’s users/readers.
Furthermore, a piece of one-of-a-kind, informative, and valuable content is worth its weight in gold to a publisher.
However, the more high quality backlinks your site receives from niche-oriented and relevant sites, the greater your chances of:
- Increasing traffic to a website
- Increasingly prominent in search results
- Boosting credibility
- Improving Visibility
- Increased sales and revenue
The advantages listed above can also be considered among the most significant advantages of high-quality link development.
On the other hand, Google’s ranking algorithm is based on links. Furthermore, they appear to be the third most important ranking factor on search engines, trailing only mobile optimization and high-quality content.
Manual link building can appear to be a daunting and time-consuming task for many small and large businesses alike. So many businesses rely on high-quality guest posting services that specialize in link building to get the necessary amount of external SEO to help them achieve the aforementioned benefits.
Link Building’s Importance in 2022
Backlinks are still very important in 2022. But you’re probably wondering why. Backlinks are essential if you want to maintain an effective, long-term SEO strategy.
The more high-quality, relevant backlinks a website has, the more Google traffic it receives.
Furthermore, we have seen the development of new linking approaches in recent years, which has increased the relevance of backlinks.
The goal is to learn how to adhere to the most recent changes in the ranking algorithm as well as the most recent changes in link-building.
As a result, organizations that use the same strategies they did 20 years ago may not achieve the same results.
For example, a 2019 update to Google’s BERT algorithm made it easier to distinguish between fraudulent and more holistic and natural connections.
Three Crucial Elements of Link Building In the year 2022
According to studies, 94 percent of all content on the internet receives no external links. However, 2.2 percent of online published content requires multiple backlinks in order to rank SEO.
As we discuss some of the critical factors for link building, did you know that nearly 41 percent of large organizations consider link building to be one of the most difficult SEO practices for them?
However, according to 13 percent of SEO experts, link building is the best way to provide value if you want to increase organic traffic to your website.
Leaving facts and figures aside, let’s talk about the three most important aspects of link building in the coming year:
How Recently Was the Connection Made?
Several SEO experts believe that current connections are critical for Google, especially when thousands of pieces of content are published every day.
A company’s search results may gradually improve as a result of regular link development. Long-term connections are important, but new links boost search rankings and metrics quickly.
The Publishing Website’s Authority
Creating backlinks on PBN websites and directories will not help you achieve your goal. That is why, when developing backlinks, digital marketing experts rely on authority.
As a result, you must seek publishing on sites that allow “do-follow” links and have a high DA (Domain Authority) and DR (Domain Rating) that is at least 10 points higher than your own site’s DA and DR.
Furthermore, traffic estimates should be in the thousands. The more traffic, DR, and DA you have, the more ‘link juice’ will be credited to and flowing to your site.
The Importance of the Link Being Constructed
A link-building strategy must consider both the keyword being linked to and the relevance of the publishing website.
To put it another way, your publishing website, brand, and keyword should all be in the same niche or industry.
This implies that the target audiences of your site and the publisher must be the same. According to Google, links generated on relevant websites perform better than those created on available platforms.
Final Thoughts
After comprehending the significance of link building, it is one of the most important marketing strategies in 2022 for boosting your website and increasing traffic.
As a result, if you want to use SEO to boost your online visibility, you must invest time and money in link-building.
Furthermore, it is still a critical component of Google’s ranking algorithm. As a result, when combined with other aspects of Search Engine Optimization, it has the potential to have a significant impact on ranking and traffic.
Learn more from Marketing and read 10 Good tips for Customizing Your Marketing Strategy to Your Industry.
One Comment