When it comes to expanding your business, you might naturally start thinking about buying a new office space, sourcing bigger and better equipment, and hiring more staff to boost your headcount. When it comes down to it, however, what you really need for a successful business expansion is a bigger and happier customer base.
Unfortunately, this is one of the most overlooked factors of running a business. So, with that in mind, here are three tools that are usually also overlooked, but can help you expand your business by helping engage your customers and keep your business running smoothly.
1. Virtual event services
Virtual event services are very good for businesses, especially now when face-to-face interaction is in a steep decline. There can be a lot of benefits to hosting online events, such as webinars or trade shows, using a virtual event platform. It can be massively beneficial from many points of view: you can get customers internationally to join in instead of it being a fixed location, people with disabilities will be able to participate, and it might even be potentially cheaper than hosting a location-specific event.
By having existing customers, and new ones, all sign up for another virtual event that you might decide to host instead, you can bring a lot of possibilities to your business and be able to reach out to customers that you might not have been able to access before.
2. Fleet management software
Fleet management software is something that is very important to the relationship between your business and your customers. Fleet management is the management of your delivery drivers, which can make or break a company. It’s a decision that turns a first-time purchaser into a long-term returning customer.
Fleet management software won’t only allow you to keep an eye on your fleet, but it will also mean that you will be able to give your customers an accurate ETA (Estimated Time of Arrival) and keep them informed about what’s happening with their purchase. It can also help you take care of your delivery drivers too, which can also boost morale and can help you and your business in the long run.
3. Social media influencer marketing
Social media influencer marketing can be one of the crucial ways to help expand your business. It can help you reach out to many customers in your target audience without you having to do much. In addition to this, if you get it right, you’ll see a marked increase in sales.
That, of course, is great, but you might not fully understand what social media influencer marketing is. It is the use of an online personality to market and promotes a product. It’s the social media equivalent to having celebrities and television personalities promoting something when you are watching TV. If you see an actor you like or someone else who you have a high opinion of or promoting a product, you are more likely to listen and pay attention.
Even if you don’t and it’s just the actor that has caught your eye, you will still positively associate the product with them. Social media influencer marketing works in a very similar way, just on platforms such as Instagram and Twitter.
Learn more from business and read about Small Business SEO Tips: 5 Ways to Rank Higher.
One Comment